Introducing Frankees, the new cool kids on the block in men’s underwear. South African rugby player Siya Kolisi is launching his first line of signature boxer briefs this spring (July 2017), a premium underwear brand co-owned with fellow athlete and good friend Tim Whitehead. The Stormers rugby captain’s undies targets the everyday South African man and will be available worldwide with international shipping. The duo became friends through rugby in high school and have followed the same career path since. They always knew they would go into business together as they had the same passion for business, particularly startups. Kolisi was hands-on in designing this collection, which include the retro-1990’s feel jacquard waistband. One pair, using the protea, South Africa’s national flower, has been developed and will launch later; another incorporating the traditional ShweSchwe print and the oh so playful emoji print. “I want to wear a pair of undies that gives the Boys the same support as my team gives me, that is comfortable and looks good in any situation on or off the field.” says Siya. Each pair is made of 95% cotton and 5 % spandex delicatly flat-lock stitched seamed with a supreme architectural cut featuring a snug pouch and wash-friendly waistband for everyday wear, while providing excellent freedom of movement. “The journey has been one of many lessons and challenges, but an adventure none the less. We are proud of the designs we have come up with and the quality exceeds all of our expectations.” says Tim.
Plans have been put into place to develop a scholar foundation as some proceeds of the sales will be used to help less fortunate kids achieve their full potential. They believe in paying it forward as without Siya’s bursary for his education at Grey, none of this would have come reality.
Siya and Tim saw a gap in the market for quality underwear that has funky prints with a unique African flare. They embarked on a two-year journey with a mission to create the perfect men’s underwear that fully represents the modern South African man. As a result, the brand Frankees came to life.